Seduction in the City - The Birth of Shopping

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Seduction in the City - The Birth of Shopping

The department store is one of the cleverest inventions of the industrial revolution. Not only does it literally invent the concept of shopping, but it also creates consumer culture and sows the seeds to female emancipation.

In 1852, a French entrepreneur, Aristide Boucicaut creates the world’s first department store, Le Bon Marché. His genius idea. Target the new middle class women and attract them in a fantasy land where all types of goods are available and where they can go un-chaperoned. The concept is so successful that it is very quickly copied all over the world. Stores like Selfridges in London, Myers in Melbourne, Macy's in New York invent ever more enticing ideas to attract customers and sell industrial goods in huge numbers: price tags, discounts, public toilets, easy credit and return policies. The department store sells more than just bargains – it sells a new life.

NOTE: Photo is stock image.

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Item Code: SBS1413